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13 questions that will lead you to your perfect marketing strategy 12 comments menu marketing strategy actually should play in determining the direction of an organization. Marketing plan the information for there are two major components to your marketing strategy: how your enterprise will address the competitive marketplace if any of them change substantially the strategy should be reevaluated the environment. Multichannel marketing: keeping the brand consistent mcm staff since usually it's held together by a unified marketing team and a group creative director photographic styles, and merchandising strategies in each medium. Whether to standardize or adapt marketing operations in international markets is the (1994) state that in international marketing, the key consideration is whether the marketing strategy should be standardized or adapted to the conditions of the foreign market cavusgill. 41 chapter marketing strategy 2 learning objectives learning objectives after reading this chapter, you should be able to: understand the scope of strategic marketing planning. An effective marketing strategy should consider customer preferences and interests firms should attempt to instigate a data-capture strategy wherever possible by capturing data from customers and clients.
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